This award honours an individual who has demonstrated exceptional skill, dedication, and impact in managing operator relationships and affiliate communities between May 2025 and April 2026.

Open to affiliate managers working on the AFFILIATE side of the relationship, this category celebrates those who go above and beyond in building trust, driving partner success, and serving as a key liaison between the affiliate and the operator partners. The ideal candidate will have played a pivotal role in scaling partnerships, enhancing collaboration, and representing their brand with integrity and professionalism.

The following entry criteria will be evaluated:

• Onboarding & Integration of New Clients: Provide examples of how the nominee has successfully onboarded new operators, ensuring a smooth process and setting the foundation for productive, long-term partnerships.
• Relationship Building: Demonstrate how the nominee has built and nurtured strong, long-term relationships with operators, fostering trust, open communication, and collaborative success.
• Commercial Growth & Impact: Showcase tangible contributions to business performance, such as onboarding high-value operators, growing accounts, optimising deal/commission terms, or generating increased revenue through strategic account management.
• Partner Support & Responsiveness: Highlight excellence in day-to-day partner support, including responsiveness, problem-solving skills, proactive guidance, and a solutions-first approach to challenges and opportunities.
• Industry Knowledge & Expertise: Provide examples of how the manager’s market awareness, product understanding, and regulatory insight have empowered partners to succeed or helped the company navigate change.
• Community Engagement: Demonstrate how the nominee has actively built or contributed to an affiliate community through networking, content initiatives, events, or creating forums for learning and collaboration.
• Communication Skills: Highlight how the nominee excels in both internal and external communication, whether through professional representation, stakeholder alignment, or the ability to clearly convey complex information.
• Innovation & Proactivity: Share how the manager has introduced new processes, tools, or ideas to improve experience, streamline operations, or strengthen collaboration across departments.
• Ambassador & Brand Advocate: Showcase how the nominee represents the company’s values, brand, and mission to the outside world, helping to elevate its reputation and attract new opportunities.
• Mentorship & Team Contribution: If applicable, demonstrate how the nominee contributes to team culture, supports junior staff, and drives knowledge-sharing within the organisation.

This award honours an individual who has demonstrated outstanding creativity, strategy, and impact in managing and delivering affiliate content between May 2025 and April 2026.

Open to content managers working on the affiliate side of the industry, this category recognises those who have gone above and beyond in driving content performance, boosting SEO visibility and elevating the brand’s voice across multiple platforms. The ideal candidate is not only a master of words but also a strategic thinker who understands what converts, what engages, and what builds long-term trust with users and partners alike.

The following entry criteria will be evaluated:

• Content Strategy & Execution: Showcase how the nominee has developed and executed a clear content strategy aligned with business goals, vertical focus (casino, sportsbook, crypto, etc.), and target audiences.
• SEO & Performance-Driven Content: Demonstrate success in driving organic traffic, improving rankings, or increasing conversions through high-quality, keyword-optimised, and user-intent-focused content.
• Creative Campaigns & Storytelling: Highlight innovative or standout content pieces or campaigns, such as interactive tools, long-form guides, themed editorial, or multimedia storytelling that drove measurable engagement.
• Operator Collaboration (if applicable): Provide examples of how the nominee has worked closely with operator partners to create co-branded content, support promotions, or align on acquisition-focused initiatives.
• User Experience & Trust: Illustrate how the nominee has contributed to improving content readability, accuracy, and UX across platforms — including tone of voice consistency, mobile-first formatting, and responsible gaming messaging.
• Content Innovation & Tools: Share how the nominee has introduced new formats (e.g., video) or implemented tools (e.g., AI copy tools, automated localisation, CMS improvements) to scale and improve output.
• Cross-Channel Content Management: Highlight the nominee’s role in managing content across multiple channels (such as blogs, reviews, landing pages, social, newsletters, and SEO) and maintaining consistency and quality.
• Data-Driven Optimisation: Provide examples of how performance metrics (CTR, bounce rate, conversion rate, etc.) and A/B testing were used to improve content effectiveness and decision-making.
• Team Collaboration & Editorial Leadership: Showcase how the nominee works with internal teams (designers, developers, SEO specialists, product owners) or leads a team of writers/editors to deliver cohesive and impactful content.
• Brand Representation & Voice: Demonstrate how the nominee has helped shape and elevate the brand’s tone of voice, authority, and market position through well-crafted content.
  

This award recognises the affiliate business that has gone above and beyond in creating a thriving, inclusive, and empowering workplace culture between May 2025 and April 2026.

Open to affiliate companies of all sizes, this category celebrates those that prioritise employee well-being, foster professional growth, and build environments where talent can flourish. The winning organisation will demonstrate a strong commitment to nurturing its team, championing innovation, and shaping a people-first culture that stands out in the affiliate marketing industry.

The following entry criteria will be evaluated:

• People-First Approach: Showcase how the company prioritises employee well-being, engagement, and development through structured support systems, wellness programmes, and initiatives that boost morale and motivation.
• Leadership & Vision: Highlight leadership strategies that inspire, empower, and drive teams forward (emphasising transparency, trust, and alignment with the company’s long-term mission).
• Workplace Culture: Demonstrate how the business fosters a positive, inclusive, and collaborative culture, where open communication is encouraged and employees feel part of a united, supportive team.
• Career Development: Provide examples of clear career progression pathways, mentorship programmes, training opportunities, or upskilling initiatives designed to help employees grow within the organisation.
• Flexibility & Work-Life Balance: Share how your company promotes a healthy balance between personal and professional life through remote work options, flexible schedules, or wellness-focused policies.
• Job Satisfaction & Recognition: Highlight how you create a fulfilling work environment, including employee feedback mechanisms, reward and recognition programmes, and a commitment to meaningful, purpose-driven work.
• Diversity, Equity & Inclusion: Demonstrate efforts to create a diverse, equitable, and inclusive workplace where all voices are heard and equal opportunities are provided, regardless of background or identity.
• Employee Engagement & Ownership: Show how the business encourages employee involvement in decision-making, supports autonomy, and fosters a sense of ownership and accountability across teams.
• Innovation in HR & People Practices: Provide examples of forward-thinking HR policies or employee initiatives that have contributed to productivity, retention, or talent acquisition, especially in response to industry or generational shifts.

This award celebrates an exceptional individual who has demonstrated outstanding leadership in the affiliate marketing space within the sports betting and gaming industry between May 2025 and April 2026.

Open to founders, C-level executives, or senior leaders within affiliate businesses, this category honours those who have not only driven innovation, growth, and strategic success within their organisation but have also positively shaped the wider affiliate ecosystem. The winner will be recognised for leading with vision, inspiring teams, and setting new benchmarks in performance and industry influence.

The following entry criteria will be evaluated:

• Visionary Leadership: A proven ability to lead with purpose, inspire teams, and shape company culture, navigating both opportunities and challenges with clarity and confidence.
• Strategic Direction & Execution: Demonstrate how the nominee has developed and implemented a clear strategy for long-term success, including growth across markets, product innovation, or new vertical expansion.
• Innovation in Affiliate Marketing: Showcase how the leader has embraced emerging technologies, data strategies, or creative monetisation models that have pushed the affiliate business forward and differentiated it in a competitive space.
• Commercial Growth & Market Impact: Provide evidence of business results driven under their leadership, such as revenue growth, traffic increases, expansion into new markets, or partnerships with major operators.
• Industry Reputation & Influence: Highlight recognition from peers, partners, or the wider industry through awards, media appearances, speaking engagements, or other forms of professional acknowledgement.
• Mentorship & Team Development: Demonstrate a commitment to cultivating future talent through coaching, internal career development, or building an inclusive, growth-focused organisational culture.
• Adaptability & Resilience: Share examples of how the nominee has successfully led their organisation through times of change, including shifts in regulation, market dynamics, or technological disruption.
• Ethical & Inclusive Leadership: Showcase integrity, transparency, and commitment to fostering a diverse, respectful, and values-driven workplace that empowers employees and builds long-term trust.
• Collaboration & Ecosystem Contribution: Illustrate how the nominee has worked to strengthen the affiliate sector overall, whether through community-building, industry initiatives, standard-setting, or partnerships that elevate the entire ecosystem.

This award recognises the accomplishments of the top-performing sports affiliate between May 2025 and April 2026.

Open to affiliates specialising in sports betting traffic, this category celebrates those that have excelled in performance, innovation, and industry impact. It honours outstanding achievements in driving growth, engaging audiences, and delivering results that set new benchmarks in the sector.

The following entry criteria will be evaluated:

• Traffic Quality and Scale: Showcase strong performance through key metrics such as overall monthly sessions, first-time depositors (FTDs), conversion rates, bounce rates, and return visitor rates. Demonstrate the ability to consistently attract and retain a high-quality sports betting audience at scale.
• Content and User Experience: Highlight the value, relevance, and originality of your content, such as expert betting tips, previews, match analysis, or odds comparison tools, along with a seamless and user-friendly experience across platforms, including mobile optimisation and intuitive site navigation.
• Partnership Growth: Demonstrate success in securing or growing commercial partnerships with sportsbooks, including examples of exclusive campaigns, cross-promotions, or performance-driven collaborations that have driven business impact.
• Trust and Credibility: Present evidence of a strong reputation and trust within the betting community, supported by user reviews, media features, responsible gambling practices, or endorsements from partners and peers.
• Innovation and Differentiation: Showcase creative strategies or technological features that set your affiliate apart (whether it's real-time odds widgets, unique content formats (e.g., video previews or live blogs), or gamified elements).
• Adaptability to Market Trends: Provide examples of how you quickly adapted to seasonal shifts (e.g., major tournaments), regulatory developments, or user behaviour trends to maintain relevance and maximise opportunity.
• Audience Engagement: Highlight how you’ve built an active and loyal audience through tailored marketing, fan-focused campaigns, or social media initiatives that foster genuine interaction and brand affinity.
• Data-Driven Strategies: Share how you’ve used analytics and performance insights—such as traffic segmentation, betting behaviour patterns, or campaign optimisation techniques—to refine strategies and drive measurable outcomes.
  

This award celebrates an up-and-coming affiliate that has made a remarkable entrance into the industry betweenMay 2025 and April 2026.

This category honours a rising star that has rapidly gained traction, captured attention, and shown the makings of a future industry leader with strong early performance, bold strategies, and a clear path toward growth.

The following entry criteria will be evaluated:

• Breakout Growth/Momentum: Demonstrate rapid AND significant gains in traffic, conversions, or audience reach. Share metrics that reflect impressive momentum and early market disruption.
• Scalability & Long-Term Potential: Showcase a compelling growth vision, including plans to scale into new markets, verticals, or technologies, positioning the affiliate as a future powerhouse.
• Early Innovation & First-Mover Moves: Provide examples of how your affiliate embraced new platforms, marketing tactics, or user engagement strategies ahead of the curve to gain an edge.
• Fresh Content & UX Approach: Highlight your fresh take on content creation and user experience, whether through bold site design, intuitive navigation, or delivering unique value to users.
• Strategic Partnership Development: Share success stories of securing high-impact operator partnerships or collaborations that have accelerated growth and built credibility.
• Reputation & Trust Building: Present evidence of growing brand trust and authority within the industry, even at an early stage, supported by user confidence/testimonials.
• Differentiation & Creative Edge: Showcase what sets your affiliate apart (unique brand voice, niche focus, or inventive marketing strategies).
• Audience Engagement & Community Building: Provide examples of how you’ve built a loyal audience base through interactive tools, gamified features, social engagement, or loyalty initiatives.
• Market Expansion & Localisation: Demonstrate early success in entering new regions, with an emphasis on localisation of content, offers, or site experience for diverse markets.
• Agility & Market Responsiveness: Highlight how your team has responded swiftly to regulatory updates, tech shifts, or industry trends, showcasing flexibility and awareness that drives continued success.

This award recognises the most outstanding marketing agency that has delivered exceptional campaigns, driven measurable results for clients, and demonstrated excellence in creativity, strategy, and innovation between May 2025 and April 2026.

Open to agencies working across any sector, this category will recognise an agency that has delivered impactful work for brands, including those operating within the betting, gaming, or related entertainment industries.

The winner will stand out for its ability to elevate brands, engage audiences across channels, and set new standards in modern marketing.

• Campaign Impact & Results: Highlight standout campaigns and provide measurable outcomes such as increased brand awareness, user acquisition, retention, ROI, engagement, or revenue growth. Include KPIs, data-driven insights, and clear business impact.
• Creativity & Innovation: Showcase original concepts, innovative marketing tactics, and the use of emerging technologies. Demonstrate fresh approaches to storytelling, audience targeting, and creative execution.
• Multi-Channel Execution: Demonstrate expertise across integrated marketing strategies, including digital, social, TV, print, out-of-home, streaming, influencer, performance media, and events. Show how campaigns were adapted for different platforms and audience behaviours.
• Client Portfolio & Relationships: Highlight a diverse and relevant client base. Include testimonials, retention rates, long-term partnerships, or repeat business to demonstrate strong agency-client collaboration.
• Growth & Industry Recognition: Provide evidence of agency growth, such as new client wins, team expansion, geographic reach, or new service offerings. Mention recognition, partnerships, or speaking engagements that reflect market leadership. Brand
• Positioning & Strategic Contribution: Demonstrate how the agency has helped clients strengthen brand positioning, enter new markets, differentiate in competitive environments, or shape industry narratives.
• Use of Data, Technology & AI: Show how data, analytics, martech, automation, or AI tools were leveraged to optimise performance, personalise campaigns, and improve efficiency or ROI.
• Ethical & Responsible Marketing: Provide examples of compliance, transparency, responsible messaging, inclusivity, and adherence to advertising regulations across relevant markets.

This award recognises the most impactful and innovative digital marketing campaign delivered by an operator between May 2025 and April 2026.

Digital marketing is defined broadly and may include affiliate marketing, social media, influencer partnerships, SEO, PPC, content marketing, programmatic advertising, digital out-of-home (DOOH), connected TV (CTV), streaming platforms, video campaigns, CRM activations, or integrated multi-channel strategies.

The winning campaign will demonstrate strategic clarity, creative excellence, effective channel selection, and measurable business impact.

• Campaign Overview & Objectives: Provide a clear summary of the campaign’s purpose, target audience, markets, timeline, and primary goals. Objectives may include brand awareness, user acquisition, retention, reactivation, market expansion, product launch support, or event promotion.
• Strategy & Channel Selection: Explain the digital strategy behind the campaign and justify the channels chosen. Outline how platforms such as social media, influencer networks, SEO, paid media, CTV, streaming, or DOOH were leveraged to achieve campaign objectives.
• Affiliate & Partner Collaboration (if applicable): Where relevant, demonstrate how the campaign involved collaboration with affiliate partners, media networks, creators, or agencies. Highlight joint KPIs, co-branded initiatives, exclusive offers, or shared creative execution.
• Creativity & Execution: Showcase the originality of the campaign’s concept, messaging, visual identity, user journeys, storytelling approach, or interactive elements. Highlight any formats such as video, gamification, influencer activation, or cross-platform integration.
• Audience Targeting & Platform Optimisation: Detail how the campaign targeted specific audience segments by geography, behaviour, demographics, or player type. Explain how creative and messaging were adapted for each platform’s format, algorithm, and audience behaviour.
• Performance & Measurable Impact: Provide clear KPIs and results, such as reach, impressions, engagement, FTDs, CPA, ROI, conversion uplift, app downloads, retention metrics, or revenue growth.
• Innovation & Differentiation: Highlight what made the campaign stand out. This may include the use of emerging platforms, new tech, AI-driven targeting, cross-channel storytelling, influencer-first activations, or creative timing and positioning.
• Compliance & Responsible Marketing: Demonstrate adherence to regulatory requirements, responsible marketing practices, and brand safety standards across all digital channels.
• Post-Campaign Evaluation & Learnings: Outline how performance was assessed, what insights were gathered, and how these learnings informed future digital marketing strategy.

This award recognises the achievements of the most innovative and high-performing affiliate in the cryptocurrency gaming and betting space between May 2025 and April 2026.

Open to affiliates specialising in driving traffic to crypto-focused iGaming brands—including casinos, sportsbooks, or hybrid operators—this category honours those who have demonstrated excellence in acquisition, education, and player engagement within the fast-evolving world of blockchain-based gambling.

The following entry criteria will be evaluated:

• Crypto Traffic Acquisition & Performance: Demonstrate strong performance through metrics such as FTDs via crypto deposits, transaction volume, wallet integrations and highlight your ability to deliver high-LTV crypto users in a competitive space.
• Content & Education: Showcase your role in educating users about crypto gambling. This includes clear and engaging content on topics like wallet setup, token use, and decentralised platforms. Include comparisons, tutorials, and original thought leadership that simplify complex topics for users across all experience levels.
• Innovation & Differentiation: Highlight unique tools and innovations tailored to crypto users (provably fair verification systems, token-exclusive content, NFT-based loyalty programmes, or real-time blockchain analytics). Show how you’ve led or pioneered in areas others are only beginning to explore.
• Compliance, Transparency & Trust: Provide evidence of responsible affiliate practices in the crypto space, including clear disclaimers, user fund protection guidance, AML considerations, and adherence to jurisdictional compliance.
• Adaptability to Web3 Trends: Demonstrate your ability to pivot or scale based on market movements, such as adapting to new tokens, building on blockchain metaverses, or responding to changes in crypto regulations.
• Partnerships & Ecosystem Growth: Show success in building partnerships with crypto operators, token platforms, or decentralised tech providers.
• Community Engagement & Loyalty: Highlight how you’ve fostered an active crypto community through channels like Discord, Telegram, or X. Showcase loyalty initiatives such as NFT-gated access, ambassador programmes, or gamified leaderboard competitions.
• Data-Driven Optimisation: Explain how you've used blockchain analytics, on-chain behaviour patterns, token performance data, or cross-platform user tracking to optimise traffic and conversion strategies.

This award recognises the most outstanding casino game released between May 2025 and April 2026, celebrating a title that has captured the attention of players, delivered strong commercial results, and demonstrated excellence in gameplay, innovation, and design.

The winner will be a game that stands out for its player engagement, creativity, visual execution, and overall impact on the iGaming landscape.

The following entry criteria will be considered:

• Gameplay & Mechanics: Demonstrate engaging game mechanics, including innovative features, volatility profile and bonus rounds. Highlight originality in how the game is played and how it keeps players engaged.
• Visuals & Audio Design: Showcase exceptional visual execution, animation quality, and sound design. Highlight how the game creates an immersive environment that enhances the player experience through storytelling, theme cohesion, and production value.
• Innovation & Uniqueness: Highlight unique gameplay elements, technical innovations, or creative themes that differentiate the title from others on the market (expanding reels, multi-level features, etc).
• Player Engagement & Popularity: Demonstrate strong performance in terms of player adoption, session length, retention, and overall popularity across multiple markets (may include Twitch/YouTube presence/slot streams), or community-driven success.
• Commercial Performance: Provide evidence of the game’s contribution to operator revenue, high placement in operator lobbies, and consistent performance across key KPIs.
• Cross-Market Appeal: Demonstrate broad appeal across regulated markets or specific success in localised versions.
• Mobile Optimisation & Accessibility: Demonstrate a seamless and responsive experience across devices, especially mobile, that prioritises usability, load times, and easy interaction to meet modern player expectations.
• Responsible Gaming Elements: Showcase responsible gaming features such as clear win/loss displays, stake transparency, or in-game reminders that align with regulatory best practices.

This award recognises the accomplishments of the top-performing casino affiliate between May 2025 and April 2026.

Open to affiliates focused on online casino traffic, this category celebrates those that have demonstrated outstanding performance, creativity, and industry influence. It honours affiliates that have excelled in driving acquisition and retention, producing engaging content, and delivering measurable results.

The following entry criteria will be evaluated:

Traffic Quality and Scale: Showcase strong performance through key metrics such as overall monthly sessions, first-time depositors (FTDs), conversion rates, average session duration, bounce rates, and return visitor rates. Demonstrate the ability to drive and retain a high-value user base in a highly competitive segment.

Content and User Experience: Highlight the quality and originality of your content, such as in-depth game reviews, bonus comparisons, and educational resources, along with a seamless and user-friendly experience across devices, including mobile-first design and intuitive navigation.

Partnership Growth: Demonstrate success in forging new relationships or scaling existing partnerships with casino operators, with examples of exclusive deals, successful collaborations, or cross-brand campaigns that delivered tangible business impact.

Trust and Credibility: Present evidence of industry trust, compliance with regulations, strong responsible gaming practices, and recognition or endorsements from partners and users.

Innovation and Differentiation: Showcase any unique tools (e.g., bonus finders, game testers, player review systems), creative campaigns, or technological innovations that clearly differentiate the affiliate in the market.

Adaptability to Market Trends: Provide examples of how you quickly adapted to evolving user preferences, regulatory changes, or innovations in the casino ecosystem (e.g., crypto casinos, live casino trends, gamification).

Audience Engagement: Highlight how you’ve fostered loyalty and engagement through tailored content, community-building efforts (e.g., forums, newsletters), or personalised experiences that keep players returning.

Data-Driven Strategies: Share how data and analytics have been used to drive results, whether through player behaviour insights, SEO performance tracking, conversion funnel optimisation, or A/B testing of landing pages and CTAs.

This award recognises the affiliate network that has delivered exceptional value to both affiliates and operators between May 2025 and April 2026.

Serving as the crucial link between publishers and advertisers, the winning network will have demonstrated consistent performance, transparency, and innovation across its platform. It will be recognised for enabling scalable growth, fostering long-term relationships, and optimising the success of its partners on both sides of the ecosystem.

The following entry criteria will be evaluated:

• Traffic Quality and Scale: Showcase measurable growth in traffic volumes, new depositing customers (NDCs), and overall revenue generated through the network.
• Strength of Relationships: Provide examples of building and maintaining trusted, long-term relationships with both affiliate and operator partners, supported by testimonials, retention metrics, or partner growth case studies.
• Partnership Volume and Quality: Demonstrate an increase in the number of active and profitable partnerships, alongside an ability to attract and retain high-quality affiliates and brands.
• Partner Performance Support: Highlight efforts made to boost the ROI and business growth of both affiliates and operators through education, personalised support, or strategic campaign consultation.
• Transparency and Communication: Show how the network has effectively managed and communicated major updates to terms, compliance policies, or programme structures, ensuring clarity and partner alignment.
• Data and Reporting Tools: Demonstrate how partners have been empowered with reliable, timely, and actionable data through advanced reporting dashboards and analytics tools.
• Creative Resources and Localisation: Illustrate improvements in providing high-performing campaign assets, including multi-channel creatives, localisation support, dynamic landing pages, and tailored funnels for different markets.
• Dispute Resolution and Trust: Share examples of how partner relationships have been safeguarded through fair handling of complaints, quick issue resolution, and consistent account management support.
• Innovation and Platform Usability: Showcase innovations in the platform’s functionality, such as intuitive user interfaces, real-time tracking, or automated payment systems that enhance partner experience.
• Compliance and Regulatory Support: Provide evidence of tools, communication, or training that help partners stay compliant with fast-changing regional regulations and advertising standards.

This award celebrates the remarkable achievements of an emerging operator that has begun to make a significant impact in the industry between May 2025 and April 2026.

Eligible nominees should have been operational for a short number of years but are now gaining momentum through rapid growth, product innovation, and rising brand influence. Whether through strategic market entry, game-changing user experience, or data-driven performance, this award honours an operator that is quickly establishing itself as a future industry leader.

The following entry criteria will be considered:

• Operational Excellence & Platform Performance: Demonstrate platform reliability and technical stability across key markets. Highlights include fast response times, high resolution rates, efficient customer support, and seamless UX/UI design with mobile optimisation and key integrations such as payment providers, game suppliers, and KYC tools.
• Revenue & User Growth: Demonstrate strong year-on-year growth in Gross Gaming Revenue (GGR), First-Time Depositors (FTDs), active users and retention rates. Include evidence of improvements in customer acquisition cost to lifetime value ratio and other organic growth indicators.
• Market Penetration & Expansion: Demonstrate successful entry into new regulated or high-potential markets through localisation, licence acquisition, or strategic partnerships. Provide proof of regional traction, growing share of voice, or outperformance against established competitors.
• Marketing & Brand Awareness: Demonstrate effective brand-building through marketing KPIs such as impressions, CTRs, campaign reach, or ROI across paid and organic channels. Include standout advertising campaigns, influencer partnerships, and social media growth, notable PR coverage, award wins (or nominations).
• Product & Innovation: Highlight new features or vertical introduction that enhance the player experience, such as crash games, hybrid casino/sportsbook platforms, crypto support, or live betting enhancements. Demonstrate use of innovation through AI, gamification mechanics, or custom tools with metrics on adoption and impact on acquisition or retention.
• Player Protection & Compliance: Demonstrate a commitment to responsible gambling through implementation of tools such as deposit limits, self-exclusion, and real-time monitoring. Include compliance with local regulations and partnerships with responsible gambling organisations.
• Customer Experience & Satisfaction: Demonstrates high player satisfaction. Highlight user-focused features like multilingual support, fast payouts, simple onboarding, robust loyalty schemes, and a diverse portfolio of games and/or sports betting options.

This award recognises the most impactful and innovative affiliate-led campaign delivered between May 2025 and April 2026.

It celebrates a campaign executed across one or multiple affiliate-driven channels, including content and SEO, paid media, social and influencer marketing, email and CRM, streaming, communities, or proprietary tools and platforms.

The winning campaign will demonstrate strategic thinking, creative execution, strong operator collaboration, and measurable commercial impact.

• Campaign Overview & Objectives: Clearly outline the campaign’s purpose, target audience, markets, timeline, and primary goals. Objectives may include user acquisition, FTD growth, retention, market entry, seasonal pushes, brand awareness, or product promotion.
• Affiliate Strategy & Channel Execution: Explain how the affiliate-led strategy was developed and executed across chosen channels. Detail why specific traffic sources were selected (e.g. SEO, paid media, social, streaming, communities, tech tools) and how they were optimised to maximise performance.
• Creative & Conversion Approach: Showcase the creative elements that brought the campaign to life, including messaging, content hooks, ad creatives, landing pages, funnels, gamification, or proprietary tools. Demonstrate how these elements improved engagement and conversion rates.
• Targeting & Audience Alignment: Explain how the campaign targeted specific audience segments by geography, behaviour, vertical, intent, or player profile. Highlight how messaging and channel selection were tailored to these segments. Performance &
• Measurable Results: Provide clear KPIs and outcomes such as FTDs, CPA/CPL performance, ROI, revenue generated, engagement metrics, traffic growth, or conversion uplift. Demonstrate how the affiliate’s activity directly drove commercial results.
• Operator Collaboration: Describe how the campaign involved collaboration with one or more operator partners. This may include exclusive offers, co-branded creative, shared KPIs, campaign alignment, or rapid optimisation based on performance feedback.
• Innovation & Competitive Differentiation: Highlight what made this campaign stand out in a competitive market. This may include new traffic acquisition methods, creative formats, tech integrations, AI-driven optimisation, unique funnel structures, or rapid switching and scaling capabilities.
• User Experience & Value Creation: Demonstrate how the campaign delivered value to end users through clarity, trust, seamless navigation, compelling offers, responsible messaging, or enhanced engagement mechanics.
• Post-Campaign Analysis & Learnings: Outline how the campaign’s success was evaluated, what insights were gained, and how learnings informed future affiliate marketing strategy.

This award recognises an affiliate who has demonstrated exceptional results, creativity, and optimisation through a specific traffic source or channel between May 2025 and April 2026.

It celebrates the strategic and performance-driven use of platforms, such as SEO, PPC, media buying, influencer marketing, social media, email, or streaming, to drive high-quality traffic, deliver outstanding acquisition results, and add measurable value. This category does not reward the platform itself (e.g., Google, Twitch, TikTok), but rather the affiliate’s expertise and innovation in leveraging that traffic source to scale their business and enhance operator success.

The following entry criteria will be evaluated:

• Channel Mastery: Demonstrate deep understanding and tactical execution within a specific traffic source, including targeting, content strategy, bidding, compliance, or user journey optimisation.
• Performance & Scale: Share KPIs and results that reflect acquisition success—such as number of FTDs, ROI, conversion rates, retention, or lifetime value—achieved through this traffic source.
• Creativity & Innovation: Provide examples of creative campaigns, formats, or strategies that stood out from the crowd, overcame platform challenges, or introduced new ways of engaging audiences.
• Compliance & Brand Safety: Show how the nominee ensured traffic was clean, compliant with regulations, aligned with operator guidelines, and contributed to a trustworthy user experience.
• Collaborative Success: Highlight how the affiliate worked closely with operator partners to optimise campaigns, align on goals, or tailor offers to improve performance.
• Sustained Impact: Demonstrate how this traffic source has been leveraged over time—not just a one-off spike, but consistent and reliable delivery of value for both the affiliate and operator.

This award recognises a technology provider or software platform that has delivered exceptional value to the affiliate marketing ecosystem between June 2024 and May 2025.

The winning product will have empowered affiliates or affiliate managers to drive performance, streamline workflows, gain actionable insights, or maintain compliance, contributing to smarter, more effective partnerships.

Open to platforms such as tracking tools, analytics software, content optimisation tools, link management systems, CRM solutions, SEO or PPC tools, and any other affiliate-focused technology.

The following entry criteria will be evaluated:

• Product Purpose & Innovation: Provide a clear explanation of the product’s core function, who it serves (affiliates, affiliate managers, or both), and what sets it apart from others in the space. Highlight any new features, innovations, or breakthroughs launched during the eligibility period.
• User Impact & Value: Demonstrate how the product has helped affiliates or managers achieve their goals, such as improving campaign performance, boosting ROI, enhancing workflow efficiency, or making more informed decisions. Include user feedback or case studies where possible.
• Technology & Functionality: Showcase the technical strength of the platform, including usability, customisation, speed, integrations with third-party tools and scalability for different user needs.
• Data & Insights: Highlight how the technology helps users access and interpret meaningful data — such as traffic analytics, conversion tracking, keyword performance, user behaviour, or affiliate ROI — to optimise strategies in real time.
• Compliance & Trust: Explain how the product supports affiliates and managers in staying compliant with regional regulations, privacy standards (e.g., GDPR), and responsible marketing practices.
• Customer Support & Adoption: Include evidence of growing user adoption, user retention, and the quality of customer support. Highlight onboarding resources, community engagement, or training that have contributed to user success.
• Market Influence & Industry Recognition: Demonstrate how the technology has made an impact in the affiliate industry, whether through market share, media coverage or thought leadership.

This award recognises a MEDIUM or SMALL-SCALE affiliate programme that has demonstrated exceptional growth, innovation, and commitment to partner support between May 2025 and April 2026.

Open to affiliate programmes operated by betting and gaming brands, this category celebrates programmes that punch above their weight, delivering standout results through agility, creativity, and meaningful affiliate relationships. Whether expanding quickly in a niche market or innovating within a smaller team, these programmes have made a significant impact.

The following entry criteria will be evaluated:

• Growth in Performance Metrics: Demonstrate tangible improvements in brand traffic, new depositing customers, and affiliate-driven revenue.
• Affiliate Relationship Building: Showcase how the programme has cultivated strong partnerships with affiliates through personalised support, tailored deals, or effective communication.
• Niche or Regional Market Success: Highlight successful performance in a specific region, language, or vertical, whether breaking into emerging markets, launching localised campaigns, or targeting underserved audiences.
• Affiliate Retention & Engagement: Provide examples of how the programme has maintained affiliate loyalty through hands-on management, consistent communication, and recognition of performance.
• Campaign Creativity & Localisation: Demonstrate the creation and delivery of unique campaigns, engaging creatives, and localised content that has resonated with affiliate audiences and driven results.
• Data Sharing & Performance Optimisation: Showcase efforts to share meaningful data with affiliates, including performance dashboards, regular reporting, and actionable insights to improve outcomes.
• Innovation with Limited Resources: Provide examples of how the programme has embraced innovation, such as custom tracking solutions, creative incentive structures, or platform enhancements, despite operating with smaller teams or budgets.
• Responsiveness & Affiliate Support: Highlight the quality of the account management experience, including speed of response, issue resolution, and proactive support for partner growth.
• Affiliate Feedback Integration: Show how affiliate feedback has directly led to improvements in workflows, communication, or platform features, reflecting a partner-first mindset.
• Compliance & Responsible Marketing: Demonstrate the programme’s commitment to ethical affiliate practices, including onboarding processes, marketing standards, and compliance monitoring, even at a smaller scale.

This award recognises an affiliate programme that has demonstrated outstanding performance, innovation, and partner support between May 2025 and April 2026.

Open to LARGE-SCALE affiliate programmes operated by betting and gaming brands, this category honours those that have shown continuous improvement, strategic expansion, and a strong commitment to building mutually beneficial, long-term relationships with affiliates across multiple markets and verticals.

The following entry criteria will be evaluated:

• Growth in Performance Metrics: Demonstrate significant growth in brand traffic, new depositing customers, and overall revenue attributed to affiliate activity during the assessment period.
• Expansion of Affiliate Partnerships: Showcase an increase in both the volume and quality of active affiliate partnerships, with emphasis on profitability, longevity, and strategic alignment.
• Geographic & Product Diversification: Provide evidence of successful expansion into new geographies, product verticals (e.g., casino, sports, esports), languages, or marketing channels.
• Affiliate Retention & Loyalty: Highlight initiatives aimed at strengthening relationships with established affiliates, such as incentive programmes or exclusive deal opportunities.
• Compliance & Ethical Marketing: Detail steps taken to streamline onboarding, monitor ongoing compliance of affiliate marketing practices, and promote responsible marketing in line with regulatory requirements.
• Campaign Quality & Localisation: Showcase improvements in creative delivery, including the provision of localised and high-converting campaigns, promotional assets, and region-specific landing pages.
• Data Transparency & Performance Sharing: Demonstrate a commitment to transparency by sharing detailed performance data with affiliates, offering insights that help identify optimisation opportunities and boost ROI.
• Innovation & Technology Integration: Share how the affiliate programme has embraced new tools, platforms, or technology (such as AI-driven insights or advanced tracking, for example) to empower affiliates to perform more effectively in core markets.
• Affiliate Experience & Feedback Integration: Provide examples of how affiliate feedback has directly shaped improvements to the programme, platform functionality, or operational workflows.
• Account Management & Support: Highlight the strength of the programme’s affiliate management team, emphasising responsiveness, communication quality, proactive strategy sharing, and the ability to resolve issues quickly and professionally.
• Cross-Department Collaboration: Demonstrate how the affiliate team has worked closely with internal departments (e.g., CRM, marketing, product) to align goals and ensure consistency in messaging, user experience, and partner support.

This award celebrates an affiliate or affiliate network that has demonstrated outstanding innovation through the development or enhancement of a product, platform, or feature that significantly improves the affiliate experience, user journey, or operator performance.

The innovation may involve technology, UX/UI, data tools, mobile apps, content formats, automation, or any other product-driven solution that has had a measurable impact between May 2025 and April 2026.

The following entry criteria will be evaluated:

• Innovation & Originality: Provide a clear explanation of the product or feature developed. What makes it innovative? How is it different from existing solutions? Highlight unique thinking, creativity, and a forward-thinking approach.
• User Experience & Design: Demonstrate how the product enhances usability, engagement, or accessibility for users or operator partners. Share feedback, UX/UI improvements, or engagement metrics that support the effectiveness of the product.
• Commercial Impact: Showcase how the innovation has contributed to improved KPIs, such as increased FTDs, player retention, affiliate revenue, or conversion rates, as a result of launching or optimising this product.
• Tech Excellence: Describe the technology behind the product, including scalability, performance, and any use of AI, automation, or integration with third-party platforms or tools.
• Affiliate & Operator Value: Explain how the product has added value to the affiliate’s own business and/or supported operator growth through better reporting, targeting, performance, or compliance.
• Problem Solving: Identify the market problem or operational challenge this product solves, and explain how it has addressed that need more effectively than existing alternatives.
• Scalability & Sustainability: Outline how the product is built for scale or long-term growth, including adaptability to multiple markets, languages, or regulatory frameworks.
• Industry Influence: Share examples of how the innovation has influenced others in the space, whether through adoption, media coverage, or recognition, and how it’s shaping the future of affiliate marketing.

This award honours an individual who has demonstrated outstanding expertise, commitment, and results in managing affiliate partnerships and driving acquisition success on behalf of an operator between May 2025 and April 2026.

Open to affiliate marketing professionals working on the operator side, this category recognises those who go above and beyond in nurturing affiliate relationships, growing acquisition channels, and representing their brand with strategic insight, integrity, and commercial impact.

The following entry criteria will be evaluated:

• Affiliate Onboarding & Integration: Provide examples of how the nominee has identified, recruited, and integrated new affiliates, creating scalable onboarding processes and empowering affiliates to succeed.
• Relationship Management: Demonstrate how the nominee has built strong, mutually beneficial relationships with affiliate partners, based on trust, transparency, and shared goals.
• Commercial Performance: Highlight tangible contributions to acquisition growth, such as launching top-performing campaigns, negotiating high-value partnerships, optimising commission structures, or improving lifetime value from affiliate-referred traffic.
• Affiliate Support & Responsiveness: Showcase the nominee’s dedication to providing exceptional support through proactive communication, problem-solving, data insights, and marketing collaboration.
• Market & Product Expertise: Showcase how the nominee’s knowledge of the industry landscape, affiliate marketing trends, and product offering has strengthened strategy and helped affiliates deliver more effectively.
• Community Building: Share how the nominee has contributed to the broader industry ecosystem through event participation, webinars, educational content, networking initiatives, or strategic community engagement.
• Communication Skills: Highlight how the nominee communicates effectively across departments, aligns stakeholders, and presents the operator brand professionally and persuasively.
• Innovation & Proactivity: Provide examples of new tools, ideas, or workflows the nominee has introduced to improve efficiency, partner satisfaction, campaign effectiveness, or overall affiliate program performance.
• Brand Champion: Show how the nominee embodies and amplifies the company’s brand values, voice, and mission, helping to attract top-tier affiliates and boost the brand’s visibility within the affiliate channel.

This award recognises the most effective and innovative affiliate tracking platform that has significantly enhanced the way operators and affiliates manage, track, and optimise their partnerships between June 2024 and May 2025.

The winning platform will have demonstrated outstanding performance in delivering accuracy, flexibility, scalability, and usability, helping both operators and affiliates to run more efficient, data-driven affiliate programs.

The following entry criteria will be evaluated:

• Growth & Market Adoption: Demonstrate platform growth during the eligibility period, including new client sign-ups, programme migrations, expanded user base, and revenue generated. Showcase adoption within the iGaming space and any strategic market expansions.
• User Impact & Value: Explain how the platform has delivered measurable value to operators and affiliates. Share examples of how it has supported stronger partnerships, improved programme performance, increased affiliate satisfaction, or simplified campaign management.
• Platform Features & Scalability: Highlight the platform’s capabilities in managing scalable affiliate programmes, including commission model flexibility, multi-brand and multi-language support, automation features, and advanced program settings for various market needs.
• Ease of Use & UX: Showcase the platform’s interface and usability. Provide examples of how user experience has been improved based on client feedback, as well as onboarding effectiveness and ease of navigation for both affiliate managers and affiliates.
• Innovation: Provide details on new features or tools launched within the eligibility period that have pushed the boundaries of affiliate program management, including automation, fraud detection, predictive analytics, or real-time performance insights.
• Integration & Tech Stack Compatibility: Explain how the platform integrates with an operator’s existing tools and systems — such as CRMs, BI dashboards, payment systems, or compliance solutions — and supports a seamless operational flow through APIs or custom integrations.
• Customer Support & Service Quality: Share examples of the platform’s customer support excellence, training materials, account management services, and community-building efforts that enhance the user experience and long-term client success.
• Compliance, Security & Reporting: Highlight how the platform enables programs to remain compliant with industry regulations (e.g., GDPR), supports secure data handling, prevents fraudulent activity, and delivers transparent, actionable reporting for both operators and affiliates.
  

This award recognises the affiliate network that has delivered exceptional value to both affiliates and operators between May 2025 and April 2026.

Serving as the crucial link between publishers and advertisers, the winning network will have demonstrated consistent performance, transparency, and innovation across its platform. It will be recognised for enabling scalable growth, fostering long-term relationships, and optimising the success of its partners on both sides of the ecosystem.

The following entry criteria will be evaluated:

• Traffic Quality and Scale: Showcase measurable growth in traffic volumes, new depositing customers (NDCs), and overall revenue generated through the network.
• Strength of Relationships: Provide examples of building and maintaining trusted, long-term relationships with both affiliate and operator partners, supported by testimonials, retention metrics, or partner growth case studies.
• Partnership Volume and Quality: Demonstrate an increase in the number of active and profitable partnerships, alongside an ability to attract and retain high-quality affiliates and brands.
• Partner Performance Support: Highlight efforts made to boost the ROI and business growth of both affiliates and operators through education, personalised support, or strategic campaign consultation.
• Transparency and Communication: Show how the network has effectively managed and communicated major updates to terms, compliance policies, or programme structures, ensuring clarity and partner alignment.
• Data and Reporting Tools: Demonstrate how partners have been empowered with reliable, timely, and actionable data through advanced reporting dashboards and analytics tools.
• Creative Resources and Localisation: Illustrate improvements in providing high-performing campaign assets, including multi-channel creatives, localisation support, dynamic landing pages, and tailored funnels for different markets.
• Dispute Resolution and Trust: Share examples of how partner relationships have been safeguarded through fair handling of complaints, quick issue resolution, and consistent account management support.
• Innovation and Platform Usability: Showcase innovations in the platform’s functionality, such as intuitive user interfaces, real-time tracking, or automated payment systems that enhance partner experience.
• Compliance and Regulatory Support: Provide evidence of tools, communication, or training that help partners stay compliant with fast-changing regional regulations and advertising standards.

This award celebrates an affiliate or affiliate network that has demonstrated outstanding innovation through the development or enhancement of a product, platform, or feature that significantly improves the affiliate experience, user journey, or operator performance.

The innovation may involve technology, UX/UI, data tools, mobile apps, content formats, automation, or any other product-driven solution that has had a measurable impact between May 2025 and April 2026.

The following entry criteria will be evaluated:

• Innovation & Originality: Provide a clear explanation of the product or feature developed. What makes it innovative? How is it different from existing solutions? Highlight unique thinking, creativity, and a forward-thinking approach.
• User Experience & Design: Demonstrate how the product enhances usability, engagement, or accessibility for users or operator partners. Share feedback, UX/UI improvements, or engagement metrics that support the effectiveness of the product.
• Commercial Impact: Showcase how the innovation has contributed to improved KPIs, such as increased FTDs, player retention, affiliate revenue, or conversion rates, as a result of launching or optimising this product.
• Tech Excellence: Describe the technology behind the product, including scalability, performance, and any use of AI, automation, or integration with third-party platforms or tools.
• Affiliate & Operator Value: Explain how the product has added value to the affiliate’s own business and/or supported operator growth through better reporting, targeting, performance, or compliance.
• Problem Solving: Identify the market problem or operational challenge this product solves, and explain how it has addressed that need more effectively than existing alternatives.
• Scalability & Sustainability: Outline how the product is built for scale or long-term growth, including adaptability to multiple markets, languages, or regulatory frameworks.
• Industry Influence: Share examples of how the innovation has influenced others in the space, whether through adoption, media coverage, or recognition, and how it’s shaping the future of affiliate marketing.

This award honours an individual who has demonstrated exceptional skill, dedication, and impact in managing operator relationships and affiliate communities between May 2025 and April 2026.

Open to affiliate managers working on the AFFILIATE side of the relationship, this category celebrates those who go above and beyond in building trust, driving partner success, and serving as a key liaison between the affiliate and the operator partners. The ideal candidate will have played a pivotal role in scaling partnerships, enhancing collaboration, and representing their brand with integrity and professionalism.

The following entry criteria will be evaluated:

• Onboarding & Integration of New Clients: Provide examples of how the nominee has successfully onboarded new operators, ensuring a smooth process and setting the foundation for productive, long-term partnerships.
• Relationship Building: Demonstrate how the nominee has built and nurtured strong, long-term relationships with operators, fostering trust, open communication, and collaborative success.
• Commercial Growth & Impact: Showcase tangible contributions to business performance, such as onboarding high-value operators, growing accounts, optimising deal/commission terms, or generating increased revenue through strategic account management.
• Partner Support & Responsiveness: Highlight excellence in day-to-day partner support, including responsiveness, problem-solving skills, proactive guidance, and a solutions-first approach to challenges and opportunities.
• Industry Knowledge & Expertise: Provide examples of how the manager’s market awareness, product understanding, and regulatory insight have empowered partners to succeed or helped the company navigate change.
• Community Engagement: Demonstrate how the nominee has actively built or contributed to an affiliate community through networking, content initiatives, events, or creating forums for learning and collaboration.
• Communication Skills: Highlight how the nominee excels in both internal and external communication, whether through professional representation, stakeholder alignment, or the ability to clearly convey complex information.
• Innovation & Proactivity: Share how the manager has introduced new processes, tools, or ideas to improve experience, streamline operations, or strengthen collaboration across departments.
• Ambassador & Brand Advocate: Showcase how the nominee represents the company’s values, brand, and mission to the outside world, helping to elevate its reputation and attract new opportunities.
• Mentorship & Team Contribution: If applicable, demonstrate how the nominee contributes to team culture, supports junior staff, and drives knowledge-sharing within the organisation.

This award recognises the most impactful and innovative affiliate-led campaign delivered between May 2025 and April 2026.

It celebrates a campaign executed across one or multiple affiliate-driven channels, including content and SEO, paid media, social and influencer marketing, email and CRM, streaming, communities, or proprietary tools and platforms.

The winning campaign will demonstrate strategic thinking, creative execution, strong operator collaboration, and measurable commercial impact.

• Campaign Overview & Objectives: Clearly outline the campaign’s purpose, target audience, markets, timeline, and primary goals. Objectives may include user acquisition, FTD growth, retention, market entry, seasonal pushes, brand awareness, or product promotion.
• Affiliate Strategy & Channel Execution: Explain how the affiliate-led strategy was developed and executed across chosen channels. Detail why specific traffic sources were selected (e.g. SEO, paid media, social, streaming, communities, tech tools) and how they were optimised to maximise performance.
• Creative & Conversion Approach: Showcase the creative elements that brought the campaign to life, including messaging, content hooks, ad creatives, landing pages, funnels, gamification, or proprietary tools. Demonstrate how these elements improved engagement and conversion rates.
• Targeting & Audience Alignment: Explain how the campaign targeted specific audience segments by geography, behaviour, vertical, intent, or player profile. Highlight how messaging and channel selection were tailored to these segments. Performance &
• Measurable Results: Provide clear KPIs and outcomes such as FTDs, CPA/CPL performance, ROI, revenue generated, engagement metrics, traffic growth, or conversion uplift. Demonstrate how the affiliate’s activity directly drove commercial results.
• Operator Collaboration: Describe how the campaign involved collaboration with one or more operator partners. This may include exclusive offers, co-branded creative, shared KPIs, campaign alignment, or rapid optimisation based on performance feedback.
• Innovation & Competitive Differentiation: Highlight what made this campaign stand out in a competitive market. This may include new traffic acquisition methods, creative formats, tech integrations, AI-driven optimisation, unique funnel structures, or rapid switching and scaling capabilities.
• User Experience & Value Creation: Demonstrate how the campaign delivered value to end users through clarity, trust, seamless navigation, compelling offers, responsible messaging, or enhanced engagement mechanics.
• Post-Campaign Analysis & Learnings: Outline how the campaign’s success was evaluated, what insights were gained, and how learnings informed future affiliate marketing strategy.

This award recognises the achievements of the most innovative and high-performing affiliate in the cryptocurrency gaming and betting space between May 2025 and April 2026.

Open to affiliates specialising in driving traffic to crypto-focused iGaming brands—including casinos, sportsbooks, or hybrid operators—this category honours those who have demonstrated excellence in acquisition, education, and player engagement within the fast-evolving world of blockchain-based gambling.

The following entry criteria will be evaluated:

• Crypto Traffic Acquisition & Performance: Demonstrate strong performance through metrics such as FTDs via crypto deposits, transaction volume, wallet integrations and highlight your ability to deliver high-LTV crypto users in a competitive space.
• Content & Education: Showcase your role in educating users about crypto gambling. This includes clear and engaging content on topics like wallet setup, token use, and decentralised platforms. Include comparisons, tutorials, and original thought leadership that simplify complex topics for users across all experience levels.
• Innovation & Differentiation: Highlight unique tools and innovations tailored to crypto users (provably fair verification systems, token-exclusive content, NFT-based loyalty programmes, or real-time blockchain analytics). Show how you’ve led or pioneered in areas others are only beginning to explore.
• Compliance, Transparency & Trust: Provide evidence of responsible affiliate practices in the crypto space, including clear disclaimers, user fund protection guidance, AML considerations, and adherence to jurisdictional compliance.
• Adaptability to Web3 Trends: Demonstrate your ability to pivot or scale based on market movements, such as adapting to new tokens, building on blockchain metaverses, or responding to changes in crypto regulations.
• Partnerships & Ecosystem Growth: Show success in building partnerships with crypto operators, token platforms, or decentralised tech providers.
• Community Engagement & Loyalty: Highlight how you’ve fostered an active crypto community through channels like Discord, Telegram, or X. Showcase loyalty initiatives such as NFT-gated access, ambassador programmes, or gamified leaderboard competitions.
• Data-Driven Optimisation: Explain how you've used blockchain analytics, on-chain behaviour patterns, token performance data, or cross-platform user tracking to optimise traffic and conversion strategies.

This award recognises the accomplishments of the top-performing sports affiliate between May 2025 and April 2026.

Open to affiliates specialising in sports betting traffic, this category celebrates those that have excelled in performance, innovation, and industry impact. It honours outstanding achievements in driving growth, engaging audiences, and delivering results that set new benchmarks in the sector.

The following entry criteria will be evaluated:

• Traffic Quality and Scale: Showcase strong performance through key metrics such as overall monthly sessions, first-time depositors (FTDs), conversion rates, bounce rates, and return visitor rates. Demonstrate the ability to consistently attract and retain a high-quality sports betting audience at scale.
• Content and User Experience: Highlight the value, relevance, and originality of your content, such as expert betting tips, previews, match analysis, or odds comparison tools, along with a seamless and user-friendly experience across platforms, including mobile optimisation and intuitive site navigation.
• Partnership Growth: Demonstrate success in securing or growing commercial partnerships with sportsbooks, including examples of exclusive campaigns, cross-promotions, or performance-driven collaborations that have driven business impact.
• Trust and Credibility: Present evidence of a strong reputation and trust within the betting community, supported by user reviews, media features, responsible gambling practices, or endorsements from partners and peers.
• Innovation and Differentiation: Showcase creative strategies or technological features that set your affiliate apart (whether it's real-time odds widgets, unique content formats (e.g., video previews or live blogs), or gamified elements).
• Adaptability to Market Trends: Provide examples of how you quickly adapted to seasonal shifts (e.g., major tournaments), regulatory developments, or user behaviour trends to maintain relevance and maximise opportunity.
• Audience Engagement: Highlight how you’ve built an active and loyal audience through tailored marketing, fan-focused campaigns, or social media initiatives that foster genuine interaction and brand affinity.
• Data-Driven Strategies: Share how you’ve used analytics and performance insights—such as traffic segmentation, betting behaviour patterns, or campaign optimisation techniques—to refine strategies and drive measurable outcomes.
  

This award recognises the accomplishments of the top-performing casino affiliate between May 2025 and April 2026.

Open to affiliates focused on online casino traffic, this category celebrates those that have demonstrated outstanding performance, creativity, and industry influence. It honours affiliates that have excelled in driving acquisition and retention, producing engaging content, and delivering measurable results.

The following entry criteria will be evaluated:

Traffic Quality and Scale: Showcase strong performance through key metrics such as overall monthly sessions, first-time depositors (FTDs), conversion rates, average session duration, bounce rates, and return visitor rates. Demonstrate the ability to drive and retain a high-value user base in a highly competitive segment.

Content and User Experience: Highlight the quality and originality of your content, such as in-depth game reviews, bonus comparisons, and educational resources, along with a seamless and user-friendly experience across devices, including mobile-first design and intuitive navigation.

Partnership Growth: Demonstrate success in forging new relationships or scaling existing partnerships with casino operators, with examples of exclusive deals, successful collaborations, or cross-brand campaigns that delivered tangible business impact.

Trust and Credibility: Present evidence of industry trust, compliance with regulations, strong responsible gaming practices, and recognition or endorsements from partners and users.

Innovation and Differentiation: Showcase any unique tools (e.g., bonus finders, game testers, player review systems), creative campaigns, or technological innovations that clearly differentiate the affiliate in the market.

Adaptability to Market Trends: Provide examples of how you quickly adapted to evolving user preferences, regulatory changes, or innovations in the casino ecosystem (e.g., crypto casinos, live casino trends, gamification).

Audience Engagement: Highlight how you’ve fostered loyalty and engagement through tailored content, community-building efforts (e.g., forums, newsletters), or personalised experiences that keep players returning.

Data-Driven Strategies: Share how data and analytics have been used to drive results, whether through player behaviour insights, SEO performance tracking, conversion funnel optimisation, or A/B testing of landing pages and CTAs.

This award honours an individual who has demonstrated outstanding creativity, strategy, and impact in managing and delivering affiliate content between May 2025 and April 2026.

Open to content managers working on the affiliate side of the industry, this category recognises those who have gone above and beyond in driving content performance, boosting SEO visibility and elevating the brand’s voice across multiple platforms. The ideal candidate is not only a master of words but also a strategic thinker who understands what converts, what engages, and what builds long-term trust with users and partners alike.

The following entry criteria will be evaluated:

• Content Strategy & Execution: Showcase how the nominee has developed and executed a clear content strategy aligned with business goals, vertical focus (casino, sportsbook, crypto, etc.), and target audiences.
• SEO & Performance-Driven Content: Demonstrate success in driving organic traffic, improving rankings, or increasing conversions through high-quality, keyword-optimised, and user-intent-focused content.
• Creative Campaigns & Storytelling: Highlight innovative or standout content pieces or campaigns, such as interactive tools, long-form guides, themed editorial, or multimedia storytelling that drove measurable engagement.
• Operator Collaboration (if applicable): Provide examples of how the nominee has worked closely with operator partners to create co-branded content, support promotions, or align on acquisition-focused initiatives.
• User Experience & Trust: Illustrate how the nominee has contributed to improving content readability, accuracy, and UX across platforms — including tone of voice consistency, mobile-first formatting, and responsible gaming messaging.
• Content Innovation & Tools: Share how the nominee has introduced new formats (e.g., video) or implemented tools (e.g., AI copy tools, automated localisation, CMS improvements) to scale and improve output.
• Cross-Channel Content Management: Highlight the nominee’s role in managing content across multiple channels (such as blogs, reviews, landing pages, social, newsletters, and SEO) and maintaining consistency and quality.
• Data-Driven Optimisation: Provide examples of how performance metrics (CTR, bounce rate, conversion rate, etc.) and A/B testing were used to improve content effectiveness and decision-making.
• Team Collaboration & Editorial Leadership: Showcase how the nominee works with internal teams (designers, developers, SEO specialists, product owners) or leads a team of writers/editors to deliver cohesive and impactful content.
• Brand Representation & Voice: Demonstrate how the nominee has helped shape and elevate the brand’s tone of voice, authority, and market position through well-crafted content.
  

This award celebrates an exceptional individual who has demonstrated outstanding leadership in the affiliate marketing space within the sports betting and gaming industry between May 2025 and April 2026.

Open to founders, C-level executives, or senior leaders within affiliate businesses, this category honours those who have not only driven innovation, growth, and strategic success within their organisation but have also positively shaped the wider affiliate ecosystem. The winner will be recognised for leading with vision, inspiring teams, and setting new benchmarks in performance and industry influence.

The following entry criteria will be evaluated:

• Visionary Leadership: A proven ability to lead with purpose, inspire teams, and shape company culture, navigating both opportunities and challenges with clarity and confidence.
• Strategic Direction & Execution: Demonstrate how the nominee has developed and implemented a clear strategy for long-term success, including growth across markets, product innovation, or new vertical expansion.
• Innovation in Affiliate Marketing: Showcase how the leader has embraced emerging technologies, data strategies, or creative monetisation models that have pushed the affiliate business forward and differentiated it in a competitive space.
• Commercial Growth & Market Impact: Provide evidence of business results driven under their leadership, such as revenue growth, traffic increases, expansion into new markets, or partnerships with major operators.
• Industry Reputation & Influence: Highlight recognition from peers, partners, or the wider industry through awards, media appearances, speaking engagements, or other forms of professional acknowledgement.
• Mentorship & Team Development: Demonstrate a commitment to cultivating future talent through coaching, internal career development, or building an inclusive, growth-focused organisational culture.
• Adaptability & Resilience: Share examples of how the nominee has successfully led their organisation through times of change, including shifts in regulation, market dynamics, or technological disruption.
• Ethical & Inclusive Leadership: Showcase integrity, transparency, and commitment to fostering a diverse, respectful, and values-driven workplace that empowers employees and builds long-term trust.
• Collaboration & Ecosystem Contribution: Illustrate how the nominee has worked to strengthen the affiliate sector overall, whether through community-building, industry initiatives, standard-setting, or partnerships that elevate the entire ecosystem.

This award recognises an affiliate who has demonstrated exceptional results, creativity, and optimisation through a specific traffic source or channel between May 2025 and April 2026.

It celebrates the strategic and performance-driven use of platforms, such as SEO, PPC, media buying, influencer marketing, social media, email, or streaming, to drive high-quality traffic, deliver outstanding acquisition results, and add measurable value. This category does not reward the platform itself (e.g., Google, Twitch, TikTok), but rather the affiliate’s expertise and innovation in leveraging that traffic source to scale their business and enhance operator success.

The following entry criteria will be evaluated:

• Channel Mastery: Demonstrate deep understanding and tactical execution within a specific traffic source, including targeting, content strategy, bidding, compliance, or user journey optimisation.
• Performance & Scale: Share KPIs and results that reflect acquisition success—such as number of FTDs, ROI, conversion rates, retention, or lifetime value—achieved through this traffic source.
• Creativity & Innovation: Provide examples of creative campaigns, formats, or strategies that stood out from the crowd, overcame platform challenges, or introduced new ways of engaging audiences.
• Compliance & Brand Safety: Show how the nominee ensured traffic was clean, compliant with regulations, aligned with operator guidelines, and contributed to a trustworthy user experience.
• Collaborative Success: Highlight how the affiliate worked closely with operator partners to optimise campaigns, align on goals, or tailor offers to improve performance.
• Sustained Impact: Demonstrate how this traffic source has been leveraged over time—not just a one-off spike, but consistent and reliable delivery of value for both the affiliate and operator.

This award recognises the affiliate business that has gone above and beyond in creating a thriving, inclusive, and empowering workplace culture between May 2025 and April 2026.

Open to affiliate companies of all sizes, this category celebrates those that prioritise employee well-being, foster professional growth, and build environments where talent can flourish. The winning organisation will demonstrate a strong commitment to nurturing its team, championing innovation, and shaping a people-first culture that stands out in the affiliate marketing industry.

The following entry criteria will be evaluated:

• People-First Approach: Showcase how the company prioritises employee well-being, engagement, and development through structured support systems, wellness programmes, and initiatives that boost morale and motivation.
• Leadership & Vision: Highlight leadership strategies that inspire, empower, and drive teams forward (emphasising transparency, trust, and alignment with the company’s long-term mission).
• Workplace Culture: Demonstrate how the business fosters a positive, inclusive, and collaborative culture, where open communication is encouraged and employees feel part of a united, supportive team.
• Career Development: Provide examples of clear career progression pathways, mentorship programmes, training opportunities, or upskilling initiatives designed to help employees grow within the organisation.
• Flexibility & Work-Life Balance: Share how your company promotes a healthy balance between personal and professional life through remote work options, flexible schedules, or wellness-focused policies.
• Job Satisfaction & Recognition: Highlight how you create a fulfilling work environment, including employee feedback mechanisms, reward and recognition programmes, and a commitment to meaningful, purpose-driven work.
• Diversity, Equity & Inclusion: Demonstrate efforts to create a diverse, equitable, and inclusive workplace where all voices are heard and equal opportunities are provided, regardless of background or identity.
• Employee Engagement & Ownership: Show how the business encourages employee involvement in decision-making, supports autonomy, and fosters a sense of ownership and accountability across teams.
• Innovation in HR & People Practices: Provide examples of forward-thinking HR policies or employee initiatives that have contributed to productivity, retention, or talent acquisition, especially in response to industry or generational shifts.

This award celebrates an up-and-coming affiliate that has made a remarkable entrance into the industry betweenMay 2025 and April 2026.

This category honours a rising star that has rapidly gained traction, captured attention, and shown the makings of a future industry leader with strong early performance, bold strategies, and a clear path toward growth.

The following entry criteria will be evaluated:

• Breakout Growth/Momentum: Demonstrate rapid AND significant gains in traffic, conversions, or audience reach. Share metrics that reflect impressive momentum and early market disruption.
• Scalability & Long-Term Potential: Showcase a compelling growth vision, including plans to scale into new markets, verticals, or technologies, positioning the affiliate as a future powerhouse.
• Early Innovation & First-Mover Moves: Provide examples of how your affiliate embraced new platforms, marketing tactics, or user engagement strategies ahead of the curve to gain an edge.
• Fresh Content & UX Approach: Highlight your fresh take on content creation and user experience, whether through bold site design, intuitive navigation, or delivering unique value to users.
• Strategic Partnership Development: Share success stories of securing high-impact operator partnerships or collaborations that have accelerated growth and built credibility.
• Reputation & Trust Building: Present evidence of growing brand trust and authority within the industry, even at an early stage, supported by user confidence/testimonials.
• Differentiation & Creative Edge: Showcase what sets your affiliate apart (unique brand voice, niche focus, or inventive marketing strategies).
• Audience Engagement & Community Building: Provide examples of how you’ve built a loyal audience base through interactive tools, gamified features, social engagement, or loyalty initiatives.
• Market Expansion & Localisation: Demonstrate early success in entering new regions, with an emphasis on localisation of content, offers, or site experience for diverse markets.
• Agility & Market Responsiveness: Highlight how your team has responded swiftly to regulatory updates, tech shifts, or industry trends, showcasing flexibility and awareness that drives continued success.

This award recognises a MEDIUM or SMALL-SCALE affiliate programme that has demonstrated exceptional growth, innovation, and commitment to partner support between May 2025 and April 2026.

Open to affiliate programmes operated by betting and gaming brands, this category celebrates programmes that punch above their weight, delivering standout results through agility, creativity, and meaningful affiliate relationships. Whether expanding quickly in a niche market or innovating within a smaller team, these programmes have made a significant impact.

The following entry criteria will be evaluated:

• Growth in Performance Metrics: Demonstrate tangible improvements in brand traffic, new depositing customers, and affiliate-driven revenue.
• Affiliate Relationship Building: Showcase how the programme has cultivated strong partnerships with affiliates through personalised support, tailored deals, or effective communication.
• Niche or Regional Market Success: Highlight successful performance in a specific region, language, or vertical, whether breaking into emerging markets, launching localised campaigns, or targeting underserved audiences.
• Affiliate Retention & Engagement: Provide examples of how the programme has maintained affiliate loyalty through hands-on management, consistent communication, and recognition of performance.
• Campaign Creativity & Localisation: Demonstrate the creation and delivery of unique campaigns, engaging creatives, and localised content that has resonated with affiliate audiences and driven results.
• Data Sharing & Performance Optimisation: Showcase efforts to share meaningful data with affiliates, including performance dashboards, regular reporting, and actionable insights to improve outcomes.
• Innovation with Limited Resources: Provide examples of how the programme has embraced innovation, such as custom tracking solutions, creative incentive structures, or platform enhancements, despite operating with smaller teams or budgets.
• Responsiveness & Affiliate Support: Highlight the quality of the account management experience, including speed of response, issue resolution, and proactive support for partner growth.
• Affiliate Feedback Integration: Show how affiliate feedback has directly led to improvements in workflows, communication, or platform features, reflecting a partner-first mindset.
• Compliance & Responsible Marketing: Demonstrate the programme’s commitment to ethical affiliate practices, including onboarding processes, marketing standards, and compliance monitoring, even at a smaller scale.

This award honours an individual who has demonstrated outstanding expertise, commitment, and results in managing affiliate partnerships and driving acquisition success on behalf of an operator between May 2025 and April 2026.

Open to affiliate marketing professionals working on the operator side, this category recognises those who go above and beyond in nurturing affiliate relationships, growing acquisition channels, and representing their brand with strategic insight, integrity, and commercial impact.

The following entry criteria will be evaluated:

• Affiliate Onboarding & Integration: Provide examples of how the nominee has identified, recruited, and integrated new affiliates, creating scalable onboarding processes and empowering affiliates to succeed.
• Relationship Management: Demonstrate how the nominee has built strong, mutually beneficial relationships with affiliate partners, based on trust, transparency, and shared goals.
• Commercial Performance: Highlight tangible contributions to acquisition growth, such as launching top-performing campaigns, negotiating high-value partnerships, optimising commission structures, or improving lifetime value from affiliate-referred traffic.
• Affiliate Support & Responsiveness: Showcase the nominee’s dedication to providing exceptional support through proactive communication, problem-solving, data insights, and marketing collaboration.
• Market & Product Expertise: Showcase how the nominee’s knowledge of the industry landscape, affiliate marketing trends, and product offering has strengthened strategy and helped affiliates deliver more effectively.
• Community Building: Share how the nominee has contributed to the broader industry ecosystem through event participation, webinars, educational content, networking initiatives, or strategic community engagement.
• Communication Skills: Highlight how the nominee communicates effectively across departments, aligns stakeholders, and presents the operator brand professionally and persuasively.
• Innovation & Proactivity: Provide examples of new tools, ideas, or workflows the nominee has introduced to improve efficiency, partner satisfaction, campaign effectiveness, or overall affiliate program performance.
• Brand Champion: Show how the nominee embodies and amplifies the company’s brand values, voice, and mission, helping to attract top-tier affiliates and boost the brand’s visibility within the affiliate channel.

This award recognises an affiliate programme that has demonstrated outstanding performance, innovation, and partner support between May 2025 and April 2026.

Open to LARGE-SCALE affiliate programmes operated by betting and gaming brands, this category honours those that have shown continuous improvement, strategic expansion, and a strong commitment to building mutually beneficial, long-term relationships with affiliates across multiple markets and verticals.

The following entry criteria will be evaluated:

• Growth in Performance Metrics: Demonstrate significant growth in brand traffic, new depositing customers, and overall revenue attributed to affiliate activity during the assessment period.
• Expansion of Affiliate Partnerships: Showcase an increase in both the volume and quality of active affiliate partnerships, with emphasis on profitability, longevity, and strategic alignment.
• Geographic & Product Diversification: Provide evidence of successful expansion into new geographies, product verticals (e.g., casino, sports, esports), languages, or marketing channels.
• Affiliate Retention & Loyalty: Highlight initiatives aimed at strengthening relationships with established affiliates, such as incentive programmes or exclusive deal opportunities.
• Compliance & Ethical Marketing: Detail steps taken to streamline onboarding, monitor ongoing compliance of affiliate marketing practices, and promote responsible marketing in line with regulatory requirements.
• Campaign Quality & Localisation: Showcase improvements in creative delivery, including the provision of localised and high-converting campaigns, promotional assets, and region-specific landing pages.
• Data Transparency & Performance Sharing: Demonstrate a commitment to transparency by sharing detailed performance data with affiliates, offering insights that help identify optimisation opportunities and boost ROI.
• Innovation & Technology Integration: Share how the affiliate programme has embraced new tools, platforms, or technology (such as AI-driven insights or advanced tracking, for example) to empower affiliates to perform more effectively in core markets.
• Affiliate Experience & Feedback Integration: Provide examples of how affiliate feedback has directly shaped improvements to the programme, platform functionality, or operational workflows.
• Account Management & Support: Highlight the strength of the programme’s affiliate management team, emphasising responsiveness, communication quality, proactive strategy sharing, and the ability to resolve issues quickly and professionally.
• Cross-Department Collaboration: Demonstrate how the affiliate team has worked closely with internal departments (e.g., CRM, marketing, product) to align goals and ensure consistency in messaging, user experience, and partner support.

This award celebrates the remarkable achievements of an emerging operator that has begun to make a significant impact in the industry between May 2025 and April 2026.

Eligible nominees should have been operational for a short number of years but are now gaining momentum through rapid growth, product innovation, and rising brand influence. Whether through strategic market entry, game-changing user experience, or data-driven performance, this award honours an operator that is quickly establishing itself as a future industry leader.

The following entry criteria will be considered:

• Operational Excellence & Platform Performance: Demonstrate platform reliability and technical stability across key markets. Highlights include fast response times, high resolution rates, efficient customer support, and seamless UX/UI design with mobile optimisation and key integrations such as payment providers, game suppliers, and KYC tools.
• Revenue & User Growth: Demonstrate strong year-on-year growth in Gross Gaming Revenue (GGR), First-Time Depositors (FTDs), active users and retention rates. Include evidence of improvements in customer acquisition cost to lifetime value ratio and other organic growth indicators.
• Market Penetration & Expansion: Demonstrate successful entry into new regulated or high-potential markets through localisation, licence acquisition, or strategic partnerships. Provide proof of regional traction, growing share of voice, or outperformance against established competitors.
• Marketing & Brand Awareness: Demonstrate effective brand-building through marketing KPIs such as impressions, CTRs, campaign reach, or ROI across paid and organic channels. Include standout advertising campaigns, influencer partnerships, and social media growth, notable PR coverage, award wins (or nominations).
• Product & Innovation: Highlight new features or vertical introduction that enhance the player experience, such as crash games, hybrid casino/sportsbook platforms, crypto support, or live betting enhancements. Demonstrate use of innovation through AI, gamification mechanics, or custom tools with metrics on adoption and impact on acquisition or retention.
• Player Protection & Compliance: Demonstrate a commitment to responsible gambling through implementation of tools such as deposit limits, self-exclusion, and real-time monitoring. Include compliance with local regulations and partnerships with responsible gambling organisations.
• Customer Experience & Satisfaction: Demonstrates high player satisfaction. Highlight user-focused features like multilingual support, fast payouts, simple onboarding, robust loyalty schemes, and a diverse portfolio of games and/or sports betting options.

This award recognises the most impactful and innovative digital marketing campaign delivered by an operator between May 2025 and April 2026.

Digital marketing is defined broadly and may include affiliate marketing, social media, influencer partnerships, SEO, PPC, content marketing, programmatic advertising, digital out-of-home (DOOH), connected TV (CTV), streaming platforms, video campaigns, CRM activations, or integrated multi-channel strategies.

The winning campaign will demonstrate strategic clarity, creative excellence, effective channel selection, and measurable business impact.

• Campaign Overview & Objectives: Provide a clear summary of the campaign’s purpose, target audience, markets, timeline, and primary goals. Objectives may include brand awareness, user acquisition, retention, reactivation, market expansion, product launch support, or event promotion.
• Strategy & Channel Selection: Explain the digital strategy behind the campaign and justify the channels chosen. Outline how platforms such as social media, influencer networks, SEO, paid media, CTV, streaming, or DOOH were leveraged to achieve campaign objectives.
• Affiliate & Partner Collaboration (if applicable): Where relevant, demonstrate how the campaign involved collaboration with affiliate partners, media networks, creators, or agencies. Highlight joint KPIs, co-branded initiatives, exclusive offers, or shared creative execution.
• Creativity & Execution: Showcase the originality of the campaign’s concept, messaging, visual identity, user journeys, storytelling approach, or interactive elements. Highlight any formats such as video, gamification, influencer activation, or cross-platform integration.
• Audience Targeting & Platform Optimisation: Detail how the campaign targeted specific audience segments by geography, behaviour, demographics, or player type. Explain how creative and messaging were adapted for each platform’s format, algorithm, and audience behaviour.
• Performance & Measurable Impact: Provide clear KPIs and results, such as reach, impressions, engagement, FTDs, CPA, ROI, conversion uplift, app downloads, retention metrics, or revenue growth.
• Innovation & Differentiation: Highlight what made the campaign stand out. This may include the use of emerging platforms, new tech, AI-driven targeting, cross-channel storytelling, influencer-first activations, or creative timing and positioning.
• Compliance & Responsible Marketing: Demonstrate adherence to regulatory requirements, responsible marketing practices, and brand safety standards across all digital channels.
• Post-Campaign Evaluation & Learnings: Outline how performance was assessed, what insights were gathered, and how these learnings informed future digital marketing strategy.

This award recognises the most effective and innovative affiliate tracking platform that has significantly enhanced the way operators and affiliates manage, track, and optimise their partnerships between June 2024 and May 2025.

The winning platform will have demonstrated outstanding performance in delivering accuracy, flexibility, scalability, and usability, helping both operators and affiliates to run more efficient, data-driven affiliate programs.

The following entry criteria will be evaluated:

• Growth & Market Adoption: Demonstrate platform growth during the eligibility period, including new client sign-ups, programme migrations, expanded user base, and revenue generated. Showcase adoption within the iGaming space and any strategic market expansions.
• User Impact & Value: Explain how the platform has delivered measurable value to operators and affiliates. Share examples of how it has supported stronger partnerships, improved programme performance, increased affiliate satisfaction, or simplified campaign management.
• Platform Features & Scalability: Highlight the platform’s capabilities in managing scalable affiliate programmes, including commission model flexibility, multi-brand and multi-language support, automation features, and advanced program settings for various market needs.
• Ease of Use & UX: Showcase the platform’s interface and usability. Provide examples of how user experience has been improved based on client feedback, as well as onboarding effectiveness and ease of navigation for both affiliate managers and affiliates.
• Innovation: Provide details on new features or tools launched within the eligibility period that have pushed the boundaries of affiliate program management, including automation, fraud detection, predictive analytics, or real-time performance insights.
• Integration & Tech Stack Compatibility: Explain how the platform integrates with an operator’s existing tools and systems — such as CRMs, BI dashboards, payment systems, or compliance solutions — and supports a seamless operational flow through APIs or custom integrations.
• Customer Support & Service Quality: Share examples of the platform’s customer support excellence, training materials, account management services, and community-building efforts that enhance the user experience and long-term client success.
• Compliance, Security & Reporting: Highlight how the platform enables programs to remain compliant with industry regulations (e.g., GDPR), supports secure data handling, prevents fraudulent activity, and delivers transparent, actionable reporting for both operators and affiliates.
  

This award recognises the most outstanding casino game released between May 2025 and April 2026, celebrating a title that has captured the attention of players, delivered strong commercial results, and demonstrated excellence in gameplay, innovation, and design.

The winner will be a game that stands out for its player engagement, creativity, visual execution, and overall impact on the iGaming landscape.

The following entry criteria will be considered:

• Gameplay & Mechanics: Demonstrate engaging game mechanics, including innovative features, volatility profile and bonus rounds. Highlight originality in how the game is played and how it keeps players engaged.
• Visuals & Audio Design: Showcase exceptional visual execution, animation quality, and sound design. Highlight how the game creates an immersive environment that enhances the player experience through storytelling, theme cohesion, and production value.
• Innovation & Uniqueness: Highlight unique gameplay elements, technical innovations, or creative themes that differentiate the title from others on the market (expanding reels, multi-level features, etc).
• Player Engagement & Popularity: Demonstrate strong performance in terms of player adoption, session length, retention, and overall popularity across multiple markets (may include Twitch/YouTube presence/slot streams), or community-driven success.
• Commercial Performance: Provide evidence of the game’s contribution to operator revenue, high placement in operator lobbies, and consistent performance across key KPIs.
• Cross-Market Appeal: Demonstrate broad appeal across regulated markets or specific success in localised versions.
• Mobile Optimisation & Accessibility: Demonstrate a seamless and responsive experience across devices, especially mobile, that prioritises usability, load times, and easy interaction to meet modern player expectations.
• Responsible Gaming Elements: Showcase responsible gaming features such as clear win/loss displays, stake transparency, or in-game reminders that align with regulatory best practices.

This award recognises the most outstanding marketing agency that has delivered exceptional campaigns, driven measurable results for clients, and demonstrated excellence in creativity, strategy, and innovation between May 2025 and April 2026.

Open to agencies working across any sector, this category will recognise an agency that has delivered impactful work for brands, including those operating within the betting, gaming, or related entertainment industries.

The winner will stand out for its ability to elevate brands, engage audiences across channels, and set new standards in modern marketing.

• Campaign Impact & Results: Highlight standout campaigns and provide measurable outcomes such as increased brand awareness, user acquisition, retention, ROI, engagement, or revenue growth. Include KPIs, data-driven insights, and clear business impact.
• Creativity & Innovation: Showcase original concepts, innovative marketing tactics, and the use of emerging technologies. Demonstrate fresh approaches to storytelling, audience targeting, and creative execution.
• Multi-Channel Execution: Demonstrate expertise across integrated marketing strategies, including digital, social, TV, print, out-of-home, streaming, influencer, performance media, and events. Show how campaigns were adapted for different platforms and audience behaviours.
• Client Portfolio & Relationships: Highlight a diverse and relevant client base. Include testimonials, retention rates, long-term partnerships, or repeat business to demonstrate strong agency-client collaboration.
• Growth & Industry Recognition: Provide evidence of agency growth, such as new client wins, team expansion, geographic reach, or new service offerings. Mention recognition, partnerships, or speaking engagements that reflect market leadership. Brand
• Positioning & Strategic Contribution: Demonstrate how the agency has helped clients strengthen brand positioning, enter new markets, differentiate in competitive environments, or shape industry narratives.
• Use of Data, Technology & AI: Show how data, analytics, martech, automation, or AI tools were leveraged to optimise performance, personalise campaigns, and improve efficiency or ROI.
• Ethical & Responsible Marketing: Provide examples of compliance, transparency, responsible messaging, inclusivity, and adherence to advertising regulations across relevant markets.

This award recognises a technology provider or software platform that has delivered exceptional value to the affiliate marketing ecosystem between June 2024 and May 2025.

The winning product will have empowered affiliates or affiliate managers to drive performance, streamline workflows, gain actionable insights, or maintain compliance, contributing to smarter, more effective partnerships.

Open to platforms such as tracking tools, analytics software, content optimisation tools, link management systems, CRM solutions, SEO or PPC tools, and any other affiliate-focused technology.

The following entry criteria will be evaluated:

• Product Purpose & Innovation: Provide a clear explanation of the product’s core function, who it serves (affiliates, affiliate managers, or both), and what sets it apart from others in the space. Highlight any new features, innovations, or breakthroughs launched during the eligibility period.
• User Impact & Value: Demonstrate how the product has helped affiliates or managers achieve their goals, such as improving campaign performance, boosting ROI, enhancing workflow efficiency, or making more informed decisions. Include user feedback or case studies where possible.
• Technology & Functionality: Showcase the technical strength of the platform, including usability, customisation, speed, integrations with third-party tools and scalability for different user needs.
• Data & Insights: Highlight how the technology helps users access and interpret meaningful data — such as traffic analytics, conversion tracking, keyword performance, user behaviour, or affiliate ROI — to optimise strategies in real time.
• Compliance & Trust: Explain how the product supports affiliates and managers in staying compliant with regional regulations, privacy standards (e.g., GDPR), and responsible marketing practices.
• Customer Support & Adoption: Include evidence of growing user adoption, user retention, and the quality of customer support. Highlight onboarding resources, community engagement, or training that have contributed to user success.
• Market Influence & Industry Recognition: Demonstrate how the technology has made an impact in the affiliate industry, whether through market share, media coverage or thought leadership.